PRIVACY POLICY FOR CARMAXPARK.COM

Last Updated / Effective Date: September 10, 2026

This Privacy Policy describes how Navigators Baseball LLC (“Company,” “we,” “us,” or “our”) collects, uses, protects, and discloses personal information obtained through our official website located at carmaxpark.com (the “Site”).

By accessing or using the Site, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Site immediately.

1. Corporate Identity and Contact Information

The Site is owned and operated by:

• Legal Entity: Navigators Baseball LLC
• Physical Address: 2929 N. Arthur Ashe Blvd., Richmond, VA 23230
• Telephone: (804) 359-3866
• Privacy & Legal Inquiries Email: privacy@carmaxpark.com (or via written notice sent to the physical address above, Attn: Legal/Privacy Officer)

 

2. Categories of Personal Data We Collect

We collect personal information through two primary methods: direct voluntary submission by you, and automated tracking technologies.

A. Information You Provide Directly

• Contact Identifiers: When you subscribe to our email newsletter or venue announcements, we collect your email address and any voluntary contact details (such as first and last name).
• Mobile Phone Number & Messaging Preferences: When you opt into our SMS/text alert program, we collect your mobile telephone number and records of your opt-in consent and messaging interactions.

B. Information Collected Automatically

When you navigate the Site, we and our authorized service providers automatically log technical device and browsing data using cookies, pixel tags, and script loaders:

• Online & Device Identifiers: IP addresses, browser types and versions, operating system details, device hardware models, screen resolutions, and unique advertising/cookie IDs.
• Internet and Network Activity: Referring URLs, pages viewed, time and date stamps of visits, clickstream data, scroll depth, and interaction with links or buttons.

 

3. Third-Party Ticketing Platforms and External Links

CarMax Park events and baseball games utilize external, specialized third-party ticketing platforms. When you select a link or button to purchase tickets on the Site:

• You are redirected away from carmaxpark.com to external platforms, specifically tickets.com (MLB Advanced Media) or Leap Event Technology (“Leap”).
• We do not collect, process, host, or store financial account numbers, credit card data, or billing credentials on carmaxpark.com.
• Your ticket transactions and payment data are governed exclusively by the independent privacy policies and terms of service of tickets.com and Leap, respectively. We encourage you to review their policies before completing any transaction.

 

4. Tracking Technologies, Analytics, and Advertising Pixels

We use cookies, web beacons, and related tracking technologies managed through Google Tag Manager (GTM) to analyze Site traffic and optimize promotional campaigns:

• Google Analytics 4 (GA4): Collects aggregated statistical information regarding visitor traffic, audience demographics, and behavioral patterns. To learn how Google uses data collected through GA4, visit Google’s Privacy & Terms. You may install the Google Analytics Opt-Out Browser Add-On to prevent data collection by GA4.
• Meta Pixel (Facebook/Instagram): Measures the efficacy of our social media campaigns, tracks user conversions across platforms, and assists in serving relevant advertisements on Meta-owned platforms.
• Google Ads: Employs conversion tracking and remarketing pixels to present targeted advertisements across the Google Display Network and Google Search results based on past visits to the Site.

You can configure your internet browser to refuse all or some cookies, or to alert you when cookies are being sent. Note that disabling essential cookies may impact specific Site functionality.

 

5. How We Use Collected Information

We use personal data strictly for legitimate operational and commercial purposes, including:

• Sending promotional newsletters, event calendars, concert announcements, and stadium updates via email (subject to your opt-in/consent).
• Transmitting time-sensitive venue updates, emergency alerts, promotional alerts, or game-day notifications via SMS text message (pursuant to your prior express written consent).
• Monitoring, auditing, troubleshooting, and improving the design, usability, and technical performance of the Site.
• Measuring the effectiveness of marketing campaigns and analyzing aggregate traffic trends.
• Protecting the legal rights, safety, property, and operational integrity of CarMax Park, Navigators Baseball LLC, venue patrons, and the public.
• Complying with applicable statutory, regulatory, and legal process obligations.

 

6. Sharing and Disclosure of Personal Data

We do not sell, rent, lease, or exchange your personal information with unaffiliated third parties or commercial sponsors for their independent marketing purposes.

We disclose personal data exclusively to the following categories of recipients:

• Service Providers & Data Processors: Contracted vendors that perform technical, operational, and communications services on our behalf (e.g., website hosting, analytics providers, email marketing software, and SMS telecommunications aggregators). These providers are legally and contractually restricted from accessing, retaining, using, or disclosing your personal data for any purpose other than executing their designated services for us.
• Legal and Compliance Disclosures: Law enforcement authorities, courts, or regulatory bodies when required by subpoena, court order, or applicable law, or when we reasonably believe disclosure is necessary to investigate potential fraud or protect personal safety and legal rights.
• Corporate Transactions: Successors or assignees in the event of a merger, acquisition, corporate restructuring, or sale of substantial assets involving Navigators Baseball LLC.

 

7. Mobile Terms and SMS Messaging Policy

If you opt into our mobile SMS alert program, the following terms govern our processing of your mobile data:

• Consent Standard: You will only receive automated promotional SMS messages if you provide prior express written consent via an affirmative opt-in method (such as an unchecked website checkbox or web form submission). Consent to receive marketing text messages is never a condition of purchasing any tickets, goods, or services.
• Carrier and Vendor Restrictions: Mobile telephone numbers and consumer opt-in records gathered specifically for SMS communication programs will not be shared, sold, rented, or transferred to third parties or affiliates for their own marketing purposes under any circumstances.
• Opt-Out (Revocation of Consent): You may cancel SMS notifications at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any text message received from us. You may also email privacy@carmaxpark.com with your request and mobile phone number. After sending STOP, you will receive a single confirmation message verifying your opt-out status.
• Customer Support: For assistance, reply HELP to any text message or contact our office at (804) 359-3866.
• Rates & Frequency: Message frequency varies based on venue events and team schedules. Message and data rates may apply as determined by your wireless carrier. Carriers are not liable for delayed or undelivered messages.

 

8. Notice to Virginia Residents (VCDPA Rights)

Under the Virginia Consumer Data Protection Act (Va. Code Ann. § 59.1-575 et seq.), Virginia residents have specific statutory rights concerning their personal data:

• Right of Access & Confirmation: Confirm whether we are processing your personal data and access that data.
• Right to Correct: Request corrections to inaccuracies in your personal data, taking into account the nature and purpose of processing.
• Right to Delete: Request deletion of personal data provided by or obtained about you.
• Right to Data Portability: Obtain a copy of your personal data in a portable, readily usable format.
• Right to Opt-Out of Targeted Advertising / Sale / Profiling: While we do not sell personal data for monetary consideration, our use of third-party advertising cookies (such as Meta Pixel and Google Ads) may qualify as “targeted advertising” under Virginia law. You have the explicit right to opt out of the processing of your personal data for targeted advertising.
• Non-Discrimination: We will not deny goods or services, charge different prices, or provide a different level of quality if you choose to exercise any of your statutory rights.

 

Exercising Your Virginia Privacy Rights & Appeal Process

To submit an access, correction, deletion, or targeted advertising opt-out request, please email privacy@carmaxpark.com or call (804) 359-3866, identifying your communication as a “Virginia Consumer Privacy Request.” We will verify your identity using standard verification protocols before acting upon the request.

If we decline to take action regarding your request, we will notify you within forty-five (45) days with our justification. You have the right to appeal our decision within thirty (30) days of receiving our response by submitting an appeal to privacy@carmaxpark.com. If your appeal is denied, we will provide you with an online mechanism or contact information to submit a complaint to the Office of the Attorney General of Virginia (https://www.oag.state.va.us/consumer-protection).

 

9. Children’s Privacy (COPPA & State Protections)

The Site is a general-audience website intended solely for individuals aged 13 and older. In compliance with the federal Children’s Online Privacy Protection Act (COPPA) and Virginia statutory amendments, we do not knowingly direct the Site to children under 13, nor do we knowingly collect, use, disclose, or target advertising to children under the age of 13.

If you are a parent or legal guardian and believe that your child under 13 has submitted personal contact details on carmaxpark.com without verifiable parental consent, please contact us immediately at privacy@carmaxpark.com. Upon notification, we will promptly delete all such personal data from our active systems.

 

10. Data Security and Retention

• Security Safeguards: We implement and maintain administrative, technical, and physical security measures designed to safeguard personal data from unauthorized access, loss, misuse, alteration, or disclosure. However, no transmission over the internet or electronic storage infrastructure is 100% immune from security compromise.
• Retention Schedule: We retain your personal identifiers only for as long as necessary to fulfill the operational purposes set forth in this Privacy Policy, sustain active email or SMS subscriptions, comply with our legal obligations, resolve disputes, and enforce our contracts. Once an opt-out or deletion request is verified, data is deleted or permanently de-identified, subject to standard backup cycle expirations.

 

11. Controlling Your Communications (CAN-SPAM & Opt-Outs)

• Email Opt-Out: Every marketing and promotional email sent by Navigators Baseball LLC contains an automated, clear “Unsubscribe” link in the footer. You may click this link to instantly remove your address from our promotional mailing list.
• Targeted Ad Choices: You can exercise choices regarding browser-based targeted advertising through industry opt-out portals, including the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).

 

12. Updates to This Privacy Policy

We reserve the right to amend, update, or replace this Privacy Policy at our discretion to reflect operational modifications, vendor updates, or statutory developments. Any changes will become effective immediately upon posting the revised policy on carmaxpark.com with an updated “Last Updated” timestamp. Your continued use of the Site following the publication of changes constitutes acceptance of the revised policy.

 

13. Direct Inquiries

For questions, comments, or legal notices concerning this policy or our data protection practices, please contact:

Navigators Baseball LLC

Attn: Privacy Compliance Officer

2929 N. Arthur Ashe Blvd.

Richmond, VA 23230

Phone: (804) 359-3866